Raising capital is difficult even in the best of economic circumstances. As the pandemic recedes, businesses of all sizes are preparing for an influx of customers, shoppers and diners. While government-sponsored funding and loan programs may be coming to an end, entrepreneurs might be asking themselves: what other options exist to raise capital? Let’s have …
How to Raise Capital to Make Your Small Business Soar Read More »
Doing your homework on the steps to get a small business loan will ease your frustration and greatly increase your chances of getting approved. By researching all the possibilities beforehand and focusing on what the best choices are for your particular situation, you’ll save time and aggravation. What Is a Small Business Loan? A small …
Many leaders confuse growth with scaling — scaling your business is very different from growing your business. Growing your business means adding revenue at the same pace you are adding resources; scaling your business means adding revenue at a much greater rate than your expenses. Being able to quickly multiply your company’s successes is not …
Key Performance Indicators (KPIs) can be powerful indicators of progress toward a predefined objective. “What gets measured, gets done,” said Peter Drucker, the legendary management consultant and Presidential Medal of Freedom recipient, celebrated by BusinessWeek magazine as “the man who invented management.” His mantra still holds true today. Performance metrics and KPI tracking are effective …
Key Performance Indicators You Need to Be Tracking Right Now Read More »
An eCommerce platform is more than just a way for you to present products and accept payments online. These platforms have grown in sophistication such that they now provide a complete, end-to-end experience through the full lifecycle of online shopping. eCommerce platforms now function as a complete business command center from where business owners can …
What eCommerce Platform is Best for Your Product Offerings? Read More »
Social media platforms abound, and even “regular” apps, such as your phone’s chat app or your company’s email software, most likely includes social media features, such as the ability to “like” content or share photos. However, with companies interested in reaching new audiences in order to present their products and services, the number of platform …
The 4 Types of Social Media Platforms Your Company Should Be on Read More »
Entrepreneurs might come up with a big idea for a business: a product or service that customers are willing to pay for. It might be a new invention or an existing product delivered to a completely new market. However, for a concept — and the underlying business — to be successful, entrepreneurs should take the …
Business Model vs. Business Plan: What’s the Difference? Read More »
Customer retention — the ability to hold on to a customer and ensure that they keep buying from you — can be a more valuable strategy than customer acquisition, or the process of attracting and converting a new customer. This is based on costs. According to Oberlo, the cost to acquire a customer can range …
Simple Customer Retention Strategies for Your Startup Read More »
No matter how great the product and/or service your company offers, you’ll never be a success without stellar customer service. If your company is unhelpful, difficult to deal with, unresponsive or unreliable, any goodwill you gained over time will fly right out the window. One of the (many) keys to long-term business success is to offer …
