Privacy Notice

1. Welcome to the Hawke Capital Privacy Notice
2. Our Role as Data Controller
3. What personal data do we collect?
4. Purposes and Legal Bases of Data Processing
5. How is your personal data collected?
6. How we use your personal data
7. Disclosures of your personal data
8. International Data Transfers
9. Data Security
10. Data Retention
11. Your Legal Rights
12. Glossary
13. Changes to the Privacy Notice

1. Welcome to the Hawke Capital Privacy Notice

1.1 This is the Privacy Notice that applies to Hawke Capital, powered by Wayflyer. Wayflyer Limited, trading as “Wayflyer”, (including companies which are controlled by, or under common control with Wayflyer Limited, collectively referred to as the Wayflyer Group) respects your privacy and is committed to protecting your personal data. This Privacy Notice will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you.

Please use the Glossary to understand the meaning of some of the terms used in this Privacy Notice.

1.2 The General Data Protection Regulation (EU Regulation 2016/679) and implementing regulation (”GDPR”) defines “personal data” as any information relating to an identified or identifiable natural person (a “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person. The GDPR defines “special categories of personal data” as personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, the processing of genetic data or biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation.‍

1.3 This Privacy Notice aims to give you information on how we collect and process your personal data through your use of Wayflyer websites (including all Wayflyer group websites, mobile applications, or any site operated by Wayflyer in partnership with a commercial partner offering Wayflyer services), including any data you may provide  as part of our Online Application Process, by signing up for our newsletter or other marketing material, by submitting a query, by using other online services or applying for a role at Wayflyer.

  1. This Privacy Notice should be read in conjunction with related policies and procedures which Wayflyer maintains regarding its compliance with the GDPR.
  2. Wayflyer is committed not only to the letter of the law, but also to the spirit of the law and places high importance on the correct, lawful, and fair handling of all personal data and on respecting the legal rights, privacy, and trust of all individuals with whom it deals.
  3. Wayflyer websites and the Wayflyer services are not intended for consumers.
  4. It is important that you read this Privacy Notice together with any other Privacy Notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Notice supplements the other notices and is not intended to override them.

2. Our Role as Data Controller

2.1 This Privacy Notice is issued on behalf of Wayflyer Ltd, trading as “Wayflyer”, having its registered office at RBK House, Irishtown Central, Athlone, County Westmeath, N37 XP52, Ireland. Our company registration number is 602786. Wayflyer Limited, trading as “Wayflyer”, is the controller for the purposes of this Privacy Notice and for the processing of personal data collected by members of the Wayflyer Group.

2.2 If you have any questions about this Privacy Notice, including any requests to exercise your legal rights, please contact [email protected].

2.3 You have the right to make a complaint to a supervisory authority under the GDPR at any time. We would, however, appreciate the chance to deal with your concerns before you approach a supervisory authority so please contact us in the first instance.

2.4 Third-party links: This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the Privacy Notice of every website you visit.

3. What personal data do we collect?

3.1 Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). Wayflyer provides business to business services. However in order to provide these services, and to communicate with our business customers we will need information about employees, directors and other officers of those companies. We also process data of individuals who interact with Wayflyer, whether through direct contact with us, through Wayflyer websites or on social media.

3.2 We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  1. Identity Data includes first name, last name, username or similar identifier, title, and date of birth.
  2. Contact Data includes billing address, email address, and telephone numbers.
  3. Financial Data includes bank account and payment card details.
  4. Access Data includes username, login, and password details for your Bank Account, Card Processor Account and other third-party services (including, but not limited to, Adwords, Facebook, Google Analytics, Shopify, Stripe, and such other accounts as may be required from time to time), provided by you to us as part of the Online Application Process.
  5. Transaction Data includes details about payments to and from you and other details of services you have purchased from us.
  6. Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access Wayflyer websites.
  7. Profile Data includes your username and password, service purchases or orders made by you, your interests, preferences, feedback, and survey responses.
  8. Usage Data includes information about how you use Wayflyer websites.
  9. Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
  10. Recruitment Data where you are being considered for a role at Wayflyer, CV/resume data will be processed.
  11. Records of discussions with our customer support teams, including callrecordings, when you share comments and opinions with us, ask us questions or make acomplaint, including when you phone us, we will keep a record of this. This includes when you send us emails, letters, phone our support team or contact us through social media.

5. How is your personal data collected?

We use different methods to collect data from and about you including through:

a. Direct interactions. You may give us your Identity, Contact and Financial Data filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes

  1. create an account;
  2. engage in the Online Application Process;
  3. subscribe to our publications;
  4. request marketing material to be sent to you;
  5. enter a promotion or survey;
  6. apply for a job in Wayflyer;
  7. give us some feedback; or
  8. submit a query through the Contact Us form.

b. Automated technologies or interactions. As you interact with a Wayflyer website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies (in accordance with our Cookie Notice), server logs, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.

c. Third parties or publicly sources. We may receive Contact, Financial and Transaction Data from providers of technical, payment, and delivery services such as Realex or Stripe, other analytics providers, public registries or public social media sites such as LinkedIn.

6. How we use your personal data

6.1 Lawful basis. We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances where:

  1. We need to perform the contract we are about to enter into or have entered into with you;
  2. It is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;
  3. Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending certain marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us at [email protected].

6.2 Marketing communications from us

We may use your Identity, Contact, Technical, Profile, and Usage Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you.

6.3 Opting out

We provide you with choices regarding certain personal data uses, particularly around marketing and advertising. You can ask us or previously authorised third parties to stop sending you marketing messages at any time by contacting us at [email protected].‍

6.4 Cookies

You can set your browser or your cookie preferences centre to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Notice.

‍6.5 Change of purpose

We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at [email protected].


If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

7. Disclosures of your personal data

7.1 We may have to share your personal data with the parties set out below:
  1. Internal third parties as set out in the Glossary
  2. External third parties as set out in the Glossary
7.2 Third parties in the course of an acquisition, merger, equity investment, or similar corporate transaction; and ‍ 7.3 Third parties to whom we sell, transfer, or merge parts of our business or our assets; alternatively, we may seek to acquire other businesses or merge with them; if a change happens to our business, then the new owners or newly acquired businesses may use your personal data in the same way as set out in this Privacy Notice. ‍ We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

8. International Data Transfers

Whenever we transfer your personal data out of the European Economic Area (’EEA’), we ensure a similar degree of protection is afforded to it by using specific contracts approved by the European Commission which give personal data the same protection it has in the European Union (known as the Standard Contractual Clauses).

9. Data Security

9.1 We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

9.2 We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable supervisory authority or other regulators of a breach where we are legally required to do so.

10. Data Retention

10.1 We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

10.2 To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

10.3 By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for seven years after they cease being customers for tax and other legal purposes.

10.4 In some circumstances you can ask us to delete your data: see below for further information.

10.5 In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

12.  Glossary

12.1 Lawful basis

  1. Legitimate interest’ means the interest of our business in conducting and managing our business to enable us to give you the best offering and the best and most secure experience; we make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests; we do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law); you can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us at [email protected]
  2. Performance of Contract’ means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
  3. Comply with a legal or regulatory obligation’ means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

12.2 Third Parties

  1. Internal Third parties; other companies in the Wayflyer Group which provide IT and system administration services and marketing services to the Wayflyer Group.

b. External Third parties

  1. service providers, business partners and agencies engaged to provide the services set out in this Privacy Notice, always within the terms of an appropriate agreement between us;
  2. professional advisers acting as processors or controllers including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services; and
  3. the Revenue Commissioners in Ireland, regulators, and other authorities acting as processors or joint controllers based in Ireland who require reporting of processing activities in certain circumstances.

13. Changes to the Privacy Notice

We reserve the right to change our Privacy Notice at any time. If we make changes, we will post them and will indicate on this page the Privacy Notice’s new effective date. Please check this page from time to time to take notice of any changes we make, as they are binding on you.

Effective Date 14 March 2022