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How to Raise Capital to Make Your Small Business Soar

Raising capital is difficult even in the best of economic circumstances. As the pandemic recedes, businesses of all sizes are preparing for an influx of customers, shoppers and diners. While government-sponsored funding and loan programs may be coming to an end, entrepreneurs might be asking themselves: what other options exist to raise capital? Let’s have …

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Key Performance Indicators You Need to Be Tracking Right Now

Key Performance Indicators (KPIs) can be powerful indicators of progress toward a predefined objective. “What gets measured, gets done,” said Peter Drucker, the legendary management consultant and Presidential Medal of Freedom recipient, celebrated by BusinessWeek magazine as “the man who invented management.” His mantra still holds true today. Performance metrics and KPI tracking are effective …

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What eCommerce Platform is Best for Your Product Offerings?

An eCommerce platform is more than just a way for you to present products and accept payments online. These platforms have grown in sophistication such that they now provide a complete, end-to-end experience through the full lifecycle of online shopping. eCommerce platforms now function as a complete business command center from where business owners can …

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The 4 Types of Social Media Platforms Your Company Should Be on

Social media platforms abound, and even “regular” apps, such as your phone’s chat app or your company’s email software, most likely includes social media features, such as the ability to “like” content or share photos. However, with companies interested in reaching new audiences in order to present their products and services, the number of platform …

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